By: Steph MzDimples
The need to feel and look beautiful comes in many forms, whether it’s glowing with an au natural look without makeup and extensions, or with a few enhancements in various areas. Those enhancements could start at the face and assist other body parts. However the enhancements go, makeup has always been a part of the beauty community. Makeup allows individuals to try different lip colors, eye shadows, eye lashes and so much more. There is a company which was started by a 33-year-old African American Louisiana woman, who wanted beginning makeup users to feel comfortable following any tutorial without feeling stressed. Raynell ‘Wuzzam Supa Cent’ Steward founded https://www.thecrayoncase.com/, and it has became a staple in the makeup world.
Her company has even inspired 'bigger brands' so much so that in 2019, Moschino in partnership with Sephora released a product which many were upset with. It was not until Supa Cent revealed her frustration that added more fuel to her consumer's fires and made them want to boycott Sephora and Moschino. On a Instagram post, Supa Cent said:
"Today I woke up extremely disappointed and to a full inbox of people who knew my work and saw yesterday’s Moschino collection. I understand we are in an industry that carries inspiration from each other and as it is said, imitation is the greatest form of flattery. But it is disheartening to see, after having a meeting with someone from Moschino in New York in November last year. Showing this person absolutely ALL My work and My original sketchbooks and ideas. Seeing the Moschino show yesterday makes me so sad, and I feel so hurt that someone has, the way it looks to me, unquestionably used my https://www.thecrayoncase.com/ SS16 and SS17 collections as inspiration without granting me any credit."
The Crayon Case Cosmetics line provides everything from highlighter, eye shadows, lashes, makeup bags, and so much more which can be purchased at https://www.thecrayoncase.com/. Their colors are so pigmented, especially the highlight! Ms. Steward said, "it will have you shining like a penny." Wearing their makeup when professionally done or even when you do it, it will give you a boost of confidence. The only thing they do not sell are different foundations to make it an almost one stop shop. Ms. Steward's company has grown, and you can see it from the changes in the packaging, and if you were an early consumer, you can even see the changes on her website.
The Crayon Case Cosmetics has provided make up for a lot of creative individuals. On their Instagram page, https://www.instagram.com/thecrayoncase/?hl=en, they highlight their Crayon Cuties which displays the ways their makeup can be used for anything. The Crayon Cuties take advantage of the holidays and change their faces into some of the creepiest characters and into some of the sweetest angels. The Crayon Case Cosmetics’ colors are so vibrant and if you apply it right, I’m sure you could get it to glow in the dark. This black woman owned brand has not failed yet, and as one of the consumers of her brand, we hope it stays around for many years to come.
